Although Google are very late to the game with their latest attempt at social media (who else remembers their previous efforts? Google Wave™, Google Buzz™ and Google Apathy* beforehand?) their latest attempt at it – Google+ – seems somehow to be a moderate success.
This time round of course, Google went for the coquettish approach of only giving out logins to a select few. When I say “select few” what I mean is, “anyone who uses their Google login for anything other than just GMail”, or so it seems.
So I’ve spent some time, experimenting with it. Essentially, it’s “a bit like Facebook and a bit like Twitter”, but not.
As far as I can tell, the “putting people in circles” feature is mainly a metaphorical drag-n-drop thing to stop you from going insane at having yet another series of ways to categorise people you’re connected to.
In other words, because we’re all so used to having Facebook for people we actually know (unless you’re 15, where it’s likely you have 4,385,349 FB friends, all but 14 of whom you’ve never met), and Twitter for people we’d like to know (“I had that Stephen Fry in the back of my cab last week”), suddenly having a social media network like Google+ that blurs the two together is likely to make your brain explode, or at least liquefy and dribble out of your ears when you next tilt your head.
So Google came up with the idea of putting people in circles. I’m still experimenting with how I want to divide up the people I have on Google+. So far I’ve got the following circles defined, in increasing levels of scariness:
- Real-life Friends
- Acquaintances (ie. People I regularly interact with on Twitter but haven’t met yet)
- Media Whores (journalists, writers, stand-up comedians, media wannabes)
- Potential Restraining Order
- Daily Mail Readers
- Piers Morgan and Michael Winner**
The best analogy I’ve come up with so far is to compare Facebook and Google+ to airport departure lounges:
- Facebook is like the Economy class departure lounge. It’s mobbed with people, every fucker’s in there from seasoned travellers to people who’ve never flown before, the seats are cheap and uncomfortable and there’s no privacy.
- Google+ is like the Business class departure lounge: very slick-looking, special features the other one doesn’t have, no kids running around, very quiet, full of people who fly on social media every week, and not as interesting from a people-watching perspective as the Economy lounge.
This of course begs the question, where does Twitter fit in all this? Well, I fired up the Analogy-o-matic 3000, and it failed to fit Twitter in with the whole Airport metaphor. The best I could come up with was that Twitter is like the taxi rank outside the airport. That’s to say, you can get going somewhere quicker with it, but they’ll only take you as far as 140 characters per journey, and there are some right fascists driving.
*I made this one up, as I couldn’t remember the third, runt-of-the-litter, attempt Google had at doing social media, prior to Google+
**I don’t actually follow these two dreadful people, but just in case they ever cross my path, I’ve got a special circle just for them. It’s surrounded by barbed wire and machine gun toting guards – facing inwards.








